Maliblue Is Born

Maliblue is a newly launched fashion brand with three lines: activewear, beachwear and concept. This is the reel that announced its birth on social media. Direction came from Kaline Oliveira, the brand's strategist. The look came out of a round of style tests, and the one that stuck was the most graphic of them: workout scenes cut to the beat of a silhouette-cutout effect, the body in negative space opening room for the next line, with kinetic text carrying the piece from "Maliblue is born" to "a new chapter". Delivered vertical, built for Reels and Stories.