Vehicle Protection Content

Todos Protegidos is a vehicle protection association, and its problem is that the product only speaks to people who have already feared losing their car. Direction came from Kaline Oliveira together with the brand’s own marketing assistant, and Kaline is also the person on screen: she was the face of Todos at the time. What the brand asked for was talking-head content rather than motion, so most of the delivery is her answering the doubts that stall the sale, from the monthly fee to what actually happens after a crash. The 48-second commercial is the piece that builds the scare before showing the price. Delivered as a campaign and as social content.