Benefits Content

Cartão de Todos sells access to affordable medical appointments and exams, and the communication problem is that nobody looks for it before they need it. Direction came from Kaline Oliveira with the client’s marketing side, and the presenter is someone from the brand itself. The series goes with the concrete case instead of the corporate pitch: each reel opens on a situation people recognise, from the dentist to an urgent appointment, and only then names the benefit. Talking-head editing with burnt-in captions, cut so no beat goes slack. Delivered as six pieces for Reels and Stories.