Franchise Campaign

Rede POP does not sell to pet owners, it sells franchises to people who already run a store, and that changes everything about the artwork: the reader is not an animal lover, they are someone deciding where to put money. The material is split by objective, one for brand awareness, one for converting an existing store, one for recruiting franchisees, and each concept ships in the four formats the media buy asks for, from the square feed post to the search ad. The artwork is the in-house designer’s: the cat for the Friday the 13th campaign was drawn there, along with the voice line. The work here was animating all of the material, from the signature to the seasonal piece, and designing the sound.